There are a lot of ways to generate sales for your business. However, in this economy, most of them aren’t working. Something that will continue to work is website sales leads. I am constantly told by our clients that the only reliable lead stream for their business is their website. I believe this to be true for a number of reasons.

Anonymity
No one knows when you are surfing the internet. The sales people can’t walk up to you and pressure you. They cant talk you into upgrading or selling you something extra. Most people are already turned off by sales people anyway and being able to learn about a company’s products or services before making a decision to contact is a huge plus.

Tire Kicking
Financially, people are more fiscal than they have been in the past. A few years ago I would have someone call and order a product and forget they had even done so, but not anymore. In this economy where every dollar counts even the people who have plenty of money do not want to waste it. Customers will not be visiting your site to do their due diligence before making a commitment to purchase. You should have someone that isn’t in your industry (and preferably not computer savvy) take a stroll through your website and try to learn more about your products, then have them do the same for three competitors and give you a report back. This exercise always produces the best feedback about usability and lets you know immediately if you need to do something about your website. You do not want someone who is kicking tires to go to another lot.

Looking for someone like me
Most business owners/customers are…wait for it…just like you. They have kids, love to go to the movies, have a life. They want to see that the people who will be taking their money are like them too. Your website should have a nice about us/company page that has any information you would want to know about a company before making a significant investment. Who is the management team, what is their education, do they have a family, etc. Remember this is the main reason real estate agents place their head shots on everything, people will buy your product if they have a connection. Even if it isn’t the perfect fit, people will make exceptions.

Less money to go around
Think about it. Most of the things, above all, stem from the fact that there just isn’t as much disposable income for consumers and businesses any more. Nest eggs and savings have in some cases vanished and most people do not have the luxury of saying “oh well” anymore - every decision has to be a winner. Make yours the easy score.

The good friend usability test is always a good indicator of where your website stands and if it needs an upgrade. If you are not getting sales from your website, you need to make changes, and you need to make them now. You can believe that your competitors are getting the leads you are missing and will one day be looking down at you if you do not make a decision now to compete in all areas. You should have a website professional look at your website and tell you where you can make improvements that will drive traffic and leads to your website. To get a free evaluation and quote, contact ARC Design Agency today.