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What Do I Do Now? | What's in
it for me?! |
These days everybody from your 10 year old nephew
to the grocer has his own website and you're probably wondering,
"What's in it for me?!" Your small business probably already
has paid advertising and other types of marketing in place. You may already
be paying a considerable amount of money for advertising in magazines
and newspapers. Then there are the little extras like business cards and
even flyers but are you really aware of all the benefits of professional
web design? If you've asked yourself more than once how having a
professional website will help promote your small business; read on!
It may not be immediately obvious to you how you would benefit from exposure
on the Internet. Paying a web design company your hard-earned money to do
just that may seem more than a little off-putting to you, especially if
you are just starting out and trying to grow your company.
However, there are many advantages to promoting your business by means
of a professionally designed website. To help you decide we have highlighted
- A professional looking website provides your small business with
an instant and recognizable company image. By browsing your website,
your customers obtain a view of your company and form an immediate
impression of the quality, service ethic and flexibility of your business
to meet their demands. A great tool to reach millions of people and
offer them your service.
- Your website can be updated at any time with new product information
or listings or news of the latest in service offerings provided by
your company. No further effort is required or any additional fees
for changes made. No per-insertion charges, great savings! Ask us
how easy it is to do this!
- Full specifications of your product and/or service can be listed
on your small business website. This means that your clients have,
at their fingertips, all the information they need to make a decision.
Studies show that product details that are vague or incomplete send
buyers in the opposite direction; all the way to your competitor's
- Product information like this will also help your customers to determine
which of your products is most suitable for them. Happy customers
equal higher sales. You win, all round!
- Professional Image, websites that are not professionally designed
are often looked at in direct correlation to your business. So if
your site is homemade the thought of your business will be the same.
On the same hand having a professionally designed site will give you
a professional image and customers will know that you mean business!
Logistical and Administrative Benefits
- Potential customers can't make use of your small business
if they don't know where to find you. A professional website
can make use of photographs, maps and step-by-step instructions as
to the location of your business. You can even include an attractive
photograph of the building or your staff, to showcase a friendly yet
- Your website provides a platform for making use of online mailing
forms and quotation requests so that your potential clients can contact
you with the click of a button. These days it's all about ease
of use, so don't get left behind because your clients think
picking up the phone or coming in to ask questions is just too much
- Your paper trail is drastically reduced and you can keep track
of many clients and potential clients using your website. This will
do away with expensive filing systems and extra staff needed to administer
this as well as save on telephone bills. While you will still need
to connect with your clients personally at some level, internet business
relationships are accepted as being a normal part of the small business
world today. Why not take advantage of this?
- If your business features operator's manuals, service manuals
or is subject to many customer queries, you can make these available
online. Again less paper, fewer administrative staff, mailing fees,
and time spent answering customer concerns. More time, more money,
- Customer complaints and queries can be handled via your website
too and getting the exact information from your clients this way makes
it impossible to misunderstand or misinterpret the exact nature of
the complaint. It also provides a handy interface for immediate responses
and results in better customer service for your small business customers
all-round! Don't forget about positive feedback and constructive
criticism, your website is a platform for the good stuff too!
If these great benefits haven't convinced you yet, you may be on your
way to being left behind in the race towards faster and more efficient
small business communication methods. If you are still hesitant or just
need a little time to come around, why not contact a friend who uses
a website to help him run his small business and ask him to tell you
if he thinks it was worth his time and effort. We already know the answer.
Get started now by contacting ARC, you definitely won't regret it!
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