News

Oct 01

Auto Sales stats

The Nightly News just posted some statistics.

Apparently sales are down 34% when compared to September of last year.

One thing that has to be looked at in this stat is that a lot of people bought Civic, Prius’s and other gas saving vehicles last year to avoid rising gas prices. Why would these people be out looking for cars again? Yet NBC claims it is because of the credit crisis, but allegedly that didn’t affect anything other than housing markets until recently. Yet from 2007 to 2006, auto sales fell %14.

Good job attempting to feed the hype machine NBC.

Of course, they tried to use another stat to support their argument. Apparently traffic is down %50 at auto shows.

Oh no!

I haven’t been to car show since roughly 1992. In fact, I don’t think we have had one around here in forever. Like baseball cards and stamps before them, Auto shows are becoming things of the past. Why go to an Auto Show when you can view millions of cars online?

I hate one sided or misused stats, 88% of th e time they aren’t real……make that 89%.

Aug 14

He or She - Espn is confusing

Opinion, Sports, News No Comments »

Chinese Olympian is 13.

Apparently “He Kexin” is only 13 years old and should not be eligible for the Olympics which means, the whiny US Gymnastics team will probably be given the gold. That isn’t the biggest problem I have with the article. What is more confusing is ESPNs need to repeatedly use the gymnasts first name, He.

So you end up getting gems like, “If the age reported by Xinhua was correct, that would have meant He was too young to be on the Chinese team that beat the United States on Wednesday and clinched China’s first women’s team Olympic gold in gymnastics. She is also a favorite for gold in Monday’s uneven bars final.”

ESPN definitely is not short of a sense of humor, but why not change the gymnasts last name throughout the article. The Associated Press usually doesn’t mind small edits for clarification purposes but instead we are stuck with a confusing mix of shes and hes, which would leave one to question whether the athlete was too young or of the wrong gender for the sport they participated in.

I’m glad that ARC employs a full time copywriter to avoid pitfalls like this and insure all of our clients get their message across clearly.

Jul 25

Steve and Barrys

Design, News No Comments »

In sad news, it has been reported that Steve and Barry’s has filed for bankruptcy. Apparently the $8 price for everything didn’t go over as well as they had hoped. The good news is they may not have to close all the stores and could rebound with a better plan, but it is more likely that they will liquidate.

Pay attention aspiring T-shirt designers, cheap might help you start but it won’t help you sustain.

For more helpful advice on apparel design, read gomediazine.com’s article on mistakes made by designers in the apparel and music industry.

Apr 07

Real Life Billy Madison

Movies, News 1 Comment »

Billy Madison is one of my favorite movies. Sure it juvenile humor, but it is a heartwarming story of one man’s journey to educate himself in order to save the name of his family.

Ok maybe not that honorable, but funny nonetheless.

Turns out it is really happening as a 70yr old man has re-enrolled in first grade.

Yay for him, I hope it all works out but remember O’doyle Rules!

Rick Howard

Auto Sales stats

He or She - Espn is confusing

Steve and Barrys

Real Life Billy Madison

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