Who has the best insurance commercials?
I think the answer to that is pretty easy, everyone loves Geico’s commercials. From the cavemen, celebrity endorsements, nostalgic characters to the almighty gecko himself. There is no shortage of creativity from their ad agency.
Recently, I was in a car accident, my insurance company who I won’t mention but says they take a stand. They do take a stand for themselves. I had nothing but issues with them during the process. They wanted me to take a lower price for my car, pay for my rental and I wasn’t even at fault. I have since switched to Geico, they were the other guys company.
They called and kept contact with me, paid for my rental in full, sent me a check for the car and followed up to make sure I was receiving the right information. This is why people switch to Geico. They pull you in with their commercials and follow it up with great customer service.
They realize the importance of great customer service as opposed to just having an image. An important lesson for all businesses.
You may be flashy and offering a great service, but if people can’t use it, then what purpose does it serve. If no one is going to offer guidance then why should your customers refer you or come back to you.
So the Question is “What are you doing to elevate the image of your company?”
* note 1 - By switching to Geico I saved $220.
* note 2 - Geico’s greatness is only the opinion of this guy. ARCdesign does not promote or endorse them as the auto insurance company of choice.