Rick Howard

When i wrote the title I remembered the McDonald’s moon guy. He was like a Ray Charles mixed with a moon head. Youtube saves the day.

Anyway today in Ad Age I read 2 interesting article.

The first dealt with Burger King adding Apple Fries to the kids menu.
I hate that for some reason they add this to the kids menu but not the adults. At least Wendy’s has side options that include healthy alternatives. I wouldn’t mind having an option other than fries. It’s probably bad enough I consume the burgers and Chicken sangwiches, perhaps a healthy alternative to the fries wouldn’t hurt. Kids love to imitate their parents, so if the parents are eating delicious hot fries, the children will soon follow. Congratulations at accomplishing nothing BK Lounge.

The Second was Jones Soda hires first advertising agency.
I have been drinking Jones Sodas since 1996. My first year in college, the local drug store also named Jones, carried them. I was intrigued by the label then captured by the taste. After Jones Drug Store closed, I hadn’t seen Jones Soda until 2005 when I went to Kansas. I introduced my brother to them and he was hooked. They never advertised and didn’t need to, the grassroots campaign had gotten them that far.
Now I hear they have hired an Ad Agency which is great news. I hope they can grow and compete with Pepsi and Coke. They are definitely a far superior brand when it comes to flavored sodas and their lowbrow artsy image. So GO JONES!