Rick Howard

While reading a post on client answers at fadastic, I came across the question/answer:

Please can you make our website Number 1 in google?

The simple answer is yes you can. When asked this question, I always think to myself, “Yes, I could could get you to #1 in Google for the phrase “yellow pyjamas for cats” - but sarcasm probably won’t win over the client.

Although I would like to think sarcasm answers everything, it doesn’t help reach an end point to the discussion. It will either infuriate your client or give them the impression you don’t take them serious. It is important to handle clients as if they were porcelain. One mistake and you have a shattered relationship, but be careful with the relationship and you may have a lifetime client.