Marketing in Desperate Times

“This is for those who choose not to participate in the recession.”

1. Get Specific
Stay away from brand awareness campaigns,
Measurable only
Email newsletters
Coupons
Promotional codes
Search Engine Marketing

2. Find out their needs
Find out how they are feeling, what will still sell.
Surveys
Interviews

3. Network, Network, Network
Talk to everyone you know, and those you don’t
Business cards
Business groups
Committees
Volunteer
Get referrals

4. Talk to your best customers
Take time to talk to the top 20%
Call on a regular basis
Email marketing monthly
Lunches
Visits

5. Stress the benefits
What’s the benefit to the customer?
Rework your message
Freshen up your Website and Emails

6. Try new angles
Different looks and feel to your materials
Copy writing
Headlines
Offers
Videos

7. Capture everybody
Clean out valuable lists and ad to them
Lead capture on site
Email lists
Update contact lists

8. Be positive!
When things are down people gravitate to high energy
Positive outlooks
Offer to help clients
Keep a smile

Save big…

A Designer that’s right for you may not be the one across town.

Many business owners think they have to find a good graphic or web designer that is close to home. This comes from years of having to meet face-to-face with creative folks. The proofing process was bogged down, hindered by conflicting schedules and long trips through busy traffic.

Technological advances have sped this arduous process up and clients are receiving revisions and important communications in the comfort of their very own email in-box or fax machine tray. This new wave of long-distance design is convenient, conserves gas, saves time…

And in some cases, even money.

If proofing and client/designer communication is already being conducted electronically across town, why can’t it be conducted across the state? What about across the globe?

If you own a business in Raleigh, North Carolina and you are looking for a designer why would you chose a local designer? The cost of living in Raleigh is 12% higher than the rest of the state… staying local means you pay a higher rate for products and services that the same caliber and similarly qualified design agency located an hour and a half south in Fayetteville, North Carolina can provide. Even the cost of living in Wilmington, North Carolina is 10% more expensive than Fayetteville, North Carolina.

This price differences is even more noticeable when you consider that is 76% more expensive to live in Los Angeles-Long Beach, California than Fayetteville, North Carolina. With the wheels of electronic communication and business already in motion, shopping around to find the perfect advertising agency for your needs and budget isn’t limited to your city limits.

Start Searching

We buy pet medications online to save money. We purchase merchandise on eBay from people we don’t know and can’t call on the telephone. There is no reason to think that you need to have a local designer to get great service.

Search your favorite search engine and find a designer from anywhere in the world and save big!

Save stamps. Save money. Save trees.

Stop all the mailings and get green. Yes, you too can save the environment and still market your business. Many small businesses are still taking on the expense of mailing out printed materials that detail their products or services, and fighting the dismal 3-5% return rate. The truth is:

1. Most mailings end up in the trash and are never opened. They are discarded as junk mail.
2. Most never reach the right hands; the secretary or the finance officer sweeps them into the waste basket before they ever reach your intended target audience.
3. A call or a reply mailing almost never follows-up your mailing.

But an effective e-mail newsletter tool is an environmental-friendly marketing machine. The options are unlimited!

1. Delivered in seconds.
2. Changed monthly, weekly, or even daily.
3. Full color and exciting.
4. Very inexpensive and flexible
5. Constant reminder of your business and services.
6. Paperless format. Thus saving trees, fuel, and waist.

Get with the program.

E-mail newsletters are managed and sent using web-based applications that are easy to use. In an hour or two we can put together a newsletter that matches your website or other collaterals… moments later it can be in the in-box of your clients or prospective customers. Use your newsletter to highlight events, correspond with potential clientèle, and sell upgrades to clients you already have.